How to make money as an artist

In his book The $100 Startup, Chris Guillebeau makes selling your work sound so simple, and it is.
“To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid.” The key part of this statement is the word “Business.” To sell your work, you have to think like a business, not an artist. Keep your overheads low, sell for more than it costs you and reinvest that revenue to get to the next stage.

The following is an excerpt from my book “The Art Startup” available now on Amazon and Kindle.

Start simple.

I made my first sales on eBay. eBay was a great way to start because I learned many things. I learned that people will buy my work. I learned how to package my paintings for shipping. I learned how to ship. I learned what customers expected and how to exceed those expectations.
I also learned that eBay and PayPal took 20-30% of my sale.
After vomiting, and once I had gained enough sales and experience through eBay, I used the money to invest in a website. The site cost me $200 for the year. I figured if I could make $200 in sales in the first year, that would be OK. This was one of my goals.

As it happens, I made around $800 that year and invested the profits into the website for another year. Investing in my own website was a smart move. Even though I only had a small amount of money to invest in a website, it would allow me to make more sales with less cost and give me a place on the internet to begin calling home.

The Art Startup

By Dan Howard

purchase on Amazon here.

Buy

How do I start my paintings?

I’ve had questions about how to start a painting. Sometimes, the through of committing to a canvas fills us with doubt and anxiety. The empty canvas stares at us, blankly, like “OK, Sunshine, what you going to do?”

The easiest way of reducing this anxiety and self doubt when faced with a blank canvas is to be prepared. Collect all of your ideas in a sketchbook. Then when you’re faced with a blank canvas, you have a whole bunch of ideas that you can try out.

Once you’ve picked out the sketch you want to take to the next stage, it’s time to grab a canvas and a stick of charcoal. I’ve already talked about how to prep your canvases earlier. Once your canvas is prepped, start sketching out with the charcoal.

I use charcoal because it can easily be rubbed out with your hand if you make a mistake and you can keep going. This is a practice that I learned by researching the process of Henri Mattise. He would do this all the time with his pieces. This part of the process needs to be speedy. Brain to canvas. No second-guessing. No apprehension. You must throw yourself into the canvas. Make a mark. Does it work? No? Rub it out and make a new one. Keep going till you’re happy.

Once I have all the lines in all the right places, I grab a large paint brush and dust off all the marks. This removes the charcoal dust from the canvas so the paint will stick but my marks are still visible.

To outline my sketch, I use a mixture of french ultramarine, cadmium yellow and alizarin crimson, plus some impasto medium for body and to retain the brush strokes. (This is important for later as I like the next layers to build up on those brush marks and show their texture.)

Once this outline is done, I typically leave it for a day to dry. However, I do sometimes get painting straight away with the first layer of color.